With 25 years of racing experience, 10 of which in cycling, Rhian is a co-founder of the women’s cycling and triathlon brand Threo, started to provide top quality endurance sportswear for women and to be a voice for women in sport. Threo runs weekly women’s cycling sessions and weekend rides in conjunction with Dirty Wknd, focusing on a 50:50 representation at club level. All abilities are welcomed, with an emphasis on attracting people new to the sport. Rhian is passionate about encouraging women into racing, to embrace their competitive side and to face the challenge of it.
I am incredibly proud of the community of strong, competitive women we have built.
- Rhian Ravenscroft
Rhian says, “I believe involvement in sport is incredible for boosting women’s confidence and self-esteem and through Threo’s rides and training sessions we have encouraged people to try their first race and they have never looked back! I am incredibly proud of the community of strong, competitive women we have built.
“I love encouraging more women into cycling, into what is a traditionally male dominated sport - and helping women realise that it is in fact an incredibly welcoming community. I'm passionate about speaking up for women in sport, and for encouraging equality in participation, representation and in terms of prize money!
“Personally, I love cycling and racing for the challenge of it, and there is nothing I love more than a long ride through winding lanes and hills with friends, ending in coffee!”