Sarah Mitchell joined Cycling UK as Chief Executive in October 2020.
Sarah, who has 15 years’ experience working in the charity sector, has taken over from interim chief executive, Pete Fitzboydon.
She was previously the chief executive at Heart of the City, a social business which advises on responsible business.
She is also the former chief executive of Carers Network and head of housing at Crisis, the national charity for homeless people.
Originally from the Peak District, Sarah trained as an accountant and describes herself as an ‘everyday cyclist’ who commuted daily on her bike through London before the coronavirus restrictions were imposed.
Sarah joins Cycling UK as time described by the Prime Minister, Boris Johnson as a ‘golden age of cycling’ and is keen to see the levels of everyday cycling witnessed during the Covid-19 crisis continue after the pandemic.
“I’m delighted to be joining Cycling UK at such an exciting time for cyclists everywhere. It feels like a moment in history – for a charity steeped in history - when we have a real opportunity to support communities from all across the UK to get out on their bikes.
I’m a huge advocate of cycling, not only for all the health benefits it brings, but also for the pleasure it can bring to everyone’s lives.
Sarah Mitchell, Cycling UK Chief Executive
“I’m a huge advocate of cycling, not only for all the health benefits it brings, but also for the pleasure it can bring to everyone’s lives.
“Cycling UK, now in its 143rd year, is a thriving organisation with a passionate and enthusiastic membership and together I know we can make lasting change to ensure the UK becomes a true cycling nation where riding is not only encouraged, but enjoyable and safe.”