Pete Fitzboydon

Pete Fitzboydon

Pete Fitzboydon

Interim Chief Executive

Pete Fitzboydon joined Cycling UK as interim Chief Executive in April 2020.

He is the former Chief Executive of London Sport and has a long career in the sport and leisure sector, including ten years at the Football Foundation.

There he oversaw over £1billion of investment into the grassroots sport, helping to transform some of the most run-down communities in the country.

More recently, he led Parkwood Leisure, one of the UK’s largest leisure providers, where he completed a business transformation which helped the organisation to grow by 20% to over £100m turnover and 5,000 staff. 

Pete has particular expertise in the use of cutting edge technology & data and has been a regular speaker on the subject at events all over the world.

He also created the UK’s first sports technology business incubator – the SportTech Hub – during his time at London Sport and has supported some of the most innovative and exciting sport technology start-up companies in the UK. 

I have always been a keen cyclist, commuting 20 miles a day in London for over ten years, long before it was fashionable! Nowadays I’m limited more to weekends on the road, either on my own or with my young family, and using my trusty Brompton on trips to London. My passion for technology also spills over into cycling, and I love nothing more than buying a new cycling gadget…

He has also held various non-executive roles, including with Badminton England and OpenActive, a Sport England-funded initiative that seeks to make sporting opportunities easier to find and book online.  

Pete hopes to add his expertise to the team, building on over 140 years of heritage to continue the evolution of Cycling UK to support future generations.