After having briefly aspired to become a professional cyclist Matt has subsequently been lucky enough to have forged a profession in and around cycling; first having built up the Cycleworks chain of cycle shops before moving onto membership organisations.
Matt re-joined Cycling UK (then CTC) in 2013, having previously worked for the organisation 2000 to 2008 as Commercial Manager. In the interim he was Deputy CEO with the London Cycling Campaign and Operations Manager at the Environmental Transport Association.
Matt is the Director of Influence and Engagement for Cycling UK. The influence bit of the role means leading the charity’s advocacy work in making the case to governments, local authorities, businesses and decision makers to invest in cycling to realise the wider societal benefits of cycling beyond just transport.
Engagement is ‘selling’ cycling to new audiences to grow the number of regular cyclists through UK wide programmes such as National Bike Week, the Women’s Festival of Cycling and the Cycle Friendly Employer scheme.
Matt's weekends are spent on and off-road in the Surrey Hills, trying to keep up with his sons and following the pro peloton on Eurosport.